Rula is simply the most active producer in Jordan. She’s behind THE LAST FRIDAY, the first Jordanian film ever to be in Berlinale and has worked on international productions such as LAYLA M. that premiered at the Toronto festival and sold to Netflix. She is producing Bassel Ghandour’s directorial debut THE ALLEYS, which scored a $10,000 prize at the recent Dubai Film Connection project market together with an invite to the Sorfond Pitching Forum in Oslo.