Jamal oversees the $500 million production facility that was launched in Dubai in 2007 as well as the efforts to lure in filmmaking to the Emirates. But it is his announcement about the new plans for the Dubai International Film Festival, now canceled for this coming December, that had the Arab world talking ahead of Canens. How exactly will a biennal replacement event redefine DIFF’s “approach towards nurturing growth, creativity and talent”?