BROADCASTERS &
STREAMERS
YANGO PLAY | UAE
CAREER HIGHLIGHT(S):
Yango initially started in 2018 as a brand developed by Yandex Taxi and managed by Ridetech International B.V., a subsidiary of Yandex N.V. — a Netherlands-registered holding company for the Russian IT conglomerate Yandex LLC. As of now, Yango Group operates independently with its HQ in Dubai. At the beginning of 2024, Yango launched Yango Play in seven MENA countries, including KSA, UAE, Kuwait, and Egypt, as an AI-powered entertainment super app that integrates video streaming, music, and mini-games into a single platform.
ROMAN SHIMANSKY
MENA REGION DIRECTOR of Yango Play
RUSSIAN
TWELVE-MONTH HIGHLIGHT(S):
Exclusive Box Office Hits: In its first year, Yango Play made a splash with the exclusive releases of top Egyptian box office hits, such as WELAD RIZK 3, during the holidays, and an impressive lineup of Ramadan series.
Yango Originals: The platform took its first steps into original content with the Egyptian reality show EL GHALEB GHALEB in August 2024, followed by the comedy-thriller PRESTIGE, directed by Amr Salama and set for release in April 2025.
International Content: Yango Play relies on STARZPLAY for Western content, while its deal with Noor Play secures popular Turkish historical dramas that continue to captivate Arab audiences.