CAREER HIGHLIGHT(S):
While heavily reliant on its international catalog, which has over 7,400 titles, including 589 new originals
added in 2024, Netflix has also introduced a few Arabic originals, starting with the Jordanian supernatural horror series JINN, which was
released in 2019.
Netflix also took the lead in streaming Arabic classics, acquiring the rights to Egyptian director Youssef Chahine’s films in June 2020,
followed by the addition of more recent titles from across the Arab World. In 2022, the streaming giant launched its ‘Because She
Created’ Category, which features 21 films by Arab women filmmakers spanning various genres.
NUHA ELTAYEB
DIRECTOR OF CONTENT FOR TURKEY, MENA, & AFRICA
SUDANESE
TWELVE-MONTH HIGHLIGHT(S): Subscriber Count: Netflix has 301.6m subscribers worldwide. Last year, 5m new subscribers came from Europe, the Middle East,
and Africa, making it Netflix’s largest region with 101.1m subscribers. Fan Experience: An event held in December 2024 in Jeddah, where fans had the opportunity to step into Netflix’s worlds of AL
KHALLAT+, RASBRAS, and AL RAWABI SCHOOL FOR GIRLS, or craft a personalized fragrance inspired by FINDING OLA. New Arabic Originals: documentary series SAUDI PRO LEAGUE: KICKOFF, SAND CASTLE film featuring Nadine Labaki and Ziad
Bakri, Egyptian thriller series ECHOES OF THE PAST, the second season of the 1980s Kuwaiti stock market THE EXCHANGE,
Mohammed Amer’s comedy MO, and the second season of Hend Sabry’s rom-com FINDING OLA, which premiered with
dubbed versions in 190 countries, attracting over 800,000 subscribers, and recording more than 4.6m viewing hours.