THE EXHIB. &
DISTRIBUTORS
MUVI CINEMAS | SAUDI ARABIA
CAREER HIGHLIGHT(S):
Launched in 2019, muvi is Saudi Arabia’s only homegrown cinema chain. In 2023, it expanded to over 200 screens across 21 locations in 10 cities. muvi also partnered with Front Row Filmed Entertainment to launch the distribution label Front Row Arabia, which distributed the Saudi box office hit SATTAR.
SULTAN AL HOKAIR
FOUNDER AND CHAIRPERSON OF MUVI CINEMAS
SAUDI
ADON QUINN
CEO OF MUVI CINEMAS
AUSTRALIAN
TWELVE-MONTH HIGHLIGHT(S):
IMAX and muvi: The two companies announced their first collaboration, which includes the installation of four state-of-the-art IMAX with laser systems in major commercial centers across Saudi Arabia.
Lower Ticket Prices: In May 2024, muvi implemented a significant price adjustment, offering standard tickets at a competitive starting price of SAR 34 ($9.07). This initiative aligns with the recent efforts of the Saudi Film Commission to adjust licensing fees. From being the second most expensive marketplace in the world to see films, KSA now ranks 22nd, making it more affordable than neighboring markets like the UAE, Qatar, and Kuwait.
Muvi Studios: During the second edition of the Saudi Film Forum, the production arm of muvi Cinema will produce 10 Saudi films after signing several production agreements with local companies.