CAREER HIGHLIGHT(S):
Launched in 2008, Shahid is the oldest OTT platform in the MENA region, with a library of Arabic content mainly from the Saudi media conglomerate MBC Group. The paid-for premium subscription service, initially called Shahid Plus, was relaunched in 2014 but rebranded to Shahid VIP in 2019. Its new strategy, which is backed by a hefty commissioning budget, is to offer non-stop Arabic content and original productions set around the Arab World.

TWELVE-MONTH HIGHLIGHT(S):
Shahid has grown significantly in 2023, with its number of subscribers leaping by 40% to nearly 4m by the end of the year and ads growing by 2.5%. These developments have significantly impacted MBC Group’s revenues in 2023, which increased by 6.2%.