CAREER HIGHLIGHT(S):
Drawing from the extensive content of its mother company, UMS, and the heritage of the public Egyptian TV service, the state-owned Watch It was launched for home entertainment during the COVID-19 pandemic as a local but fast-growing service in a country with a population of more than 100m.

TWELVE-MONTH HIGHLIGHT(S):
Watch It continues to develop successful originals, including HALA KHASA and the SCRUBS-style medical comedy BALTO.