CAREER HIGHLIGHT(S):
Founded 15 years ago, MAD Solutions is the Arab world’s first independent entertainment studio. Comprised of five subsidiaries, MAD is home to the world’s leading distributor of Arab films, the world’s largest promotional agency and management company for Arab creative talent, as well as a fully integrated marketing and creative consultancy. Boasting a rights library of more than 500 feature films, documentaries, and shorts, MAD is prolific in the financing, production, packaging, marketing, and releasing of Arab entertainment content that spans the gamut from festival prize-winners to commercial blockbusters. Headquartered in Cairo, MAD is also operational in the UAE, Lisbon and New York, with representatives in Tunisia, Morocco, Palestine, Jordan and Lebanon.

TWELVE-MONTH HIGHLIGHT(S):
Known for its innovative marketing strategies and industry-building initiatives, MAD has a history of breaking new ground for Arab films and filmmakers. The latest breakthrough is the launch at this year’s Cannes Film Festival of a new subsidiary, MAD World, which serves as Arab cinema’s first global sales company. In honor of MAD Solutions’ 15th anniversary, Vogue Arabia dedicated its recent April issue to an extensive profile of the company and its co-founders and executives; several of the superstars represented by its talent agency division, MAD Celebrity, also graced three separate covers created for the magazine that month.