Previously; she was Egypt’s and Sudan’s Public Policy Manager at Facebook’s (now Meta company) regional office in Dubai.
Started in 2019 by UMS, Egypt’s media giant, Watch It has already managed to develop its own originals, such as the dramas BALTO and RIVO. Choosing to cooperate instead of fighting over subs, the service signed a deal with StarzPlay to bring the content of both platforms under one subscription. The platform also sells its content to Shahid and streams Egyptian classics from Rotana under a special banner carrying its name.
