TWELVE-MONTH HIGHLIGHT(S):
With venues across Lebanon, UAE, and Saudi Arabia; the company started CinemaCity as a new brand in Dubai that is a high-end licensed cinema boasting a bar/lounge, where pedestrians could walk off the street and enjoy a movie and drink.
In Lebanon, the company’s Beirut Souks venue — the number one location for many years — underwent major remodeling following the huge explosion of 2020.
As a distributor, Its Prime Pictures is one of the leading film-releasing companies in MENA, serving as an agent for DreamWorks, Paramount, and Sony Pictures.