With cinemas across Lebanon, Jordan, UAE and now also Saudi Arabia, the family-owned company started a new brand in Dubai CinemaCity which is a high-end licensed cinema boasting a bar/lounge, to give a feeling of New York City in Downtown Dubai, where pedestrians could walk off the street and enjoy a movie and drink. In Lebanon, the company’s Beirut Souks venue, the number one location for many years, is undergoing major remodeling following the huge explosion of August 2020, which destroyed most of the iconic building. As a distributor, Prime is one of the leading film releasing companies in the Middle East, serving as an agent for DreamWorks, Paramount and Sony Pictures.