Wayne Borg
Managing Director of Media, Entertainment, Culture & Fashion, NEOM
Saudi Arabia
Given the strictures facing international media companies doing business in KSA, they may be more inclined to set up shop in NEOM, a Red Sea enclave the size of Belgium that is being established as a semi-autonomous tech-driven free zone that will be policed by its own, far more liberal, laws. Wayne told Wired Middle East that a major feature film has already signed up to shoot in this purpose-built mega-city zone. While details are not being disclosed, it is seen as just the first of many film projects for NEOM’s fledgling entertainment hub whose proximity to the region’s greatest most populous country (Egypt) and also one of its most scenic (Jordan) opens the door to greater regional collaborations.