In March, Prince Badr unveiled a document called “Our Culture, Our Identity” that outlined various initiatives to kickstart the local arts sector to complement’s the kingdom’s huge push into the entertainment sector. Among them Among them was the establishment of the Saudi Film Council, headed by Baltyuour, and the Red Sea International Film Festival, based in the historic district of Jeddah, and presided over by Saudi filmmaker Mahmoud Sabbagh (BARAKAH MEETS BARAKAH). Plans include a year-round incubator/film lab called the Red Sea Lodge, a film fund and a co-production scheme.