the exhibitors and distributors
Cameron Mitchell
CEO of VOX Cinemas
Jacques Kruger
General Manager
Toni Massih
Director of Film Content and Distribution
A unit of Dubai-based mall operator Majid Al Futtaim, Vox is the biggest theatre chain in the MENA region with 294 screens currently and ambitious plans to open another 300 screens in the coming year. As many as 300 Vox screens are envisaged in Saudi Arabia alone over the next three to five years. Intent to build an audience for local content as well as Hollywood and Bollywood imports, Vox recently signed a distribution agreement with Saudi animation producer Myrkott.