As chairman and CEO, respectively, of Arabia Pictures, Abdulelah and Roua are aiming to be a major production and distribution player in the film industry, drawing on their analytics-driven events and creative advertising background. They have already co-produced two Saudi films and one Egyptian commercial film, CAIRO MECCA, starring Mona Zaki, in collaboration with Film Clinic, Lagoonie and The Producers. In the pipeline are more 7 projects from those same two regional commercial powerbases, Egypt and KSA.