The partners in Front Row have created a powerful model for distributing all kinds of films (both international and Arab) and also securing cinemas through Hisham’s leverage in the large market of Kuwait (KNCC). Among the most aggressive pre-buyers of film titles at film markets around the world, Front Row acquires 80-110 titles a year, releasing 45 them theatrically, and is the sole MENA aggregator for digital platforms such as iTunes, YouTube, Netflix and Amazon. Front Row also pioneered the premium VOD window.