Founded by Nickhil in 2015, Vuclip is a video entertainment service (operating under the brand
name Viu) that has more than 36 million active users consuming more than 1 billion hours of
content across India, South East Asia, Middle East, and Africa. It operates on a dual-revenue
model comprising both subscriptions and advertising. As part of its push to create Viu
Originals, the streaming service has started investing heavily in Arab-language TV series such
as ZODIAC and its latest ANSAF MAJANEEN (SEMI INSANE) that premiered in January. Viu still
remains heavily reliant on Asian content, however, and is still figuring out its Arab production
strategy.