Intigral is Saudi Telecom Company’s (STC) fully owned media and entertainment arm that started off in 2009 as a digital media solutions provider providing mobile-related services and IPTV services. With internet bandwidths and delivery having improved significantly, it moved into the video streaming business with the launch of Jawwy TV. The platform has strategic film and TV programming partnerships with OSN, StarzPlay Arabia and Discovery as it tries to cement its status as the region’s leading content aggregator.