Dubai, which will host the delayed World Expo starting this October, is home to more than 4,000 Arab, regional and international media organizations.Since Dubai does not offer a production incentive scheme–although it gives discretionary support on flights and hotels—Abu Dhabi has now taken over as the UAE’s go-to location for Hollywood and Asian productions. Abu Dhabi not only boasts sizeable production facilities of its own but a 30% cash rebate on production spend that has helped lure in huge productions such as Warner Bros upcoming sci-fi extravaganza DUNE. 2020 also saw the hiring of a new head of the Abu Dhabi Film Commission, Hans Fraikin, who is tasked with accelerating the Emirate's appeal as a global production destination, one that is set to include a major new studio complex and a fast-track visa programme for creative workers.