A unit of Dubai-based mall operator Majid Al Futtaim, Vox is the biggest theatre chain in the MENA region with 355 screens across UAE, Oman, Lebanon, Egypt, Bahrain, Qatar, Kuwait, Jordan, Kenya and now Saudi Arabia, where it plans to open as many as 600 cinema screens by 2022 as part of a $4.8bn investment plan that began with the opening of its first KSA multiplex in Riyadh Park Mall. Intent on building an audience for local content as well as Hollywood and Bollywood imports, Vox signed a distribution agree CAMERON MITCHEL ment with Saudi animation producer Myrkott.